Brand Kit
Official style guide, design patterns, and media assets for the Fusion Party.
⚠️
Internal Use Only: This page is for internal party members and campaign designers. For media inquiries, please refer to the public
Press Kit.
General Guide
Consistent brand representation builds political momentum. Follow these guidelines across print and digital media. Need help? Join the conversation on Discord or contact [email protected].
Web vs Print Color Spaces
Screen-based materials use the RGB color space. Print-based physical materials must use CMYK to avoid muddy outputs, as print cannot reproduce all neon/vibrant hues of on-screen monitors.
Web/RGB Hex codes & translucent overlays
Print/CMYK Official solid ink profiles
Logo Contrast & Legibility
Always optimize logo visibility by choosing the correct variant for the background shade. Use the monochromatic negative logo for dark surfaces and full-color for light backdrops.
Correct Logo Orientation & Margins
- Use the official high-resolution assets linked below.
- Maintain clear padding/margins around the logo.
- Use standard black logo on white, and negative white on dark colors.
- Do not stretch, rotate, or modify individual shapes of the logo.
- Do not place the logo on clashing backgrounds.
- Do not recolor elements of the logo or change logo typography.
Clear Exclusion Zones
The logo must be surrounded by clear margins equal to or greater than the height of the wordmark letters. No other layout features or texts should intrude on this zone.
Typography System
Our brand matches radical rationality with mechanical future-optimism. Preview our official brand typefaces below.
Display / Tech
NicoKaku Subset
Stylized block font used for hero headlines, major headings, and primary brand accents.
ABCDEF 12345
Headings
Outfit
Futuristic, rounded geometric sans-serif providing clean, forward-looking structure.
Aa Bb Cc 123
Body / Prose
Mulish
Highly legible humanist sans-serif optimized for long policies and digital reading comfort.
Aa Bb Cc 123
Interactive Typography Playground
Type something below to preview it rendered across our brand typography stack:
NicoKaku
Evidence-based policy for all Australians.
Outfit (Headings)
Evidence-based policy for all Australians.
Mulish (Body)
Evidence-based policy for all Australians.
Color System
Our colors combine sharp, high-contrast digital neon elements with robust democratic anchors. Click any color card below to copy its Hex code.
Color code copied!
Primary Brand Colors
Fusion Purple #C34DF1
CMYK: 19% 68% 0% 5% HSL: 283° 86% 62% OKLCH: 0.67 0.25 314°
Primary CTA / Brand Hero
Fusion Pink #FF7FFF
CMYK: 0% 50% 0% 0% HSL: 300° 100% 75% OKLCH: 0.75 0.22 327°
Active indicators / Accents
Fusion Aquamarine #5EFFD8
CMYK: 63% 0% 15% 0% HSL: 165° 100% 68% OKLCH: 0.91 0.21 168°
Ecological / Fresh highlights
Fusion Blue #5FACFF
CMYK: 63% 33% 0% 0% HSL: 211° 100% 68% OKLCH: 0.78 0.15 235°
Science / Digital liberties
Policy Area Colors & Contrast Audit
Official background colors assigned to policy sections, mapped with high-contrast text accessibility flags:
Climate Emergency
Light Text (WCAG Pass) Dark Text (WCAG Fail)
Future Focused
Light Text (WCAG Pass) Dark Text (WCAG Fail)
Education for Life
Light Text (WCAG Fail) Dark Text (WCAG Pass)
Ethical Governance
Light Text (WCAG Fail) Dark Text (WCAG Pass)
An Accessible Society
Light Text (WCAG Pass) Dark Text (WCAG Fail)
Individual Freedoms
Light Text (WCAG Fail) Dark Text (WCAG Pass)
Ecological Restoration
Light Text (WCAG Fail) Dark Text (WCAG Pass)
Civil + Digital Liberties
Light Text (WCAG Pass) Dark Text (WCAG Fail)
Secular Humanism
Light Text (WCAG Pass) Dark Text (WCAG Pass)
Fair Foreign Policy
Light Text (WCAG Pass) Dark Text (WCAG Pass)
Fusion Logos
Download links for vector (SVG) and raster (PNG) brand marks. Use vector graphics where possible to guarantee sharp visual outputs.
All Logos Full Color Monochromatic Landscape Portrait
Color Portrait
Full Color
Full Name Color Portrait
Full Color
Color Landscape
Full Color
Full Name Color Landscape
Full Color
Black Portrait
Monochromatic
Black Landscape
Monochromatic
Full Name Black Landscape
Monochromatic
Solo White
Negative / Dark Canvas
Reclaim Purple
Social Asset
White Portrait
Negative / Dark Canvas
White Landscape
Negative / Dark Canvas
Full Name White Landscape
Negative / Dark Canvas
Inverted Landscape
Inverted Color
Full Name Inverted Landscape
Inverted Color
Branch Sub-Logos
Specialized marks representing different policy domains and branch communities. These marks place specialized icons inside the primary logo's center exclusion zone.
Science Branch
Affiliated Branch
Pirate Branch
Affiliated Branch
Secular Branch
Affiliated Branch
Vote Planet
Affiliated Branch
Climate Justice
Affiliated Branch
Save the Planet
Affiliated Branch
QR Codes
Download links for high-contrast QR codes directing to primary campaign surfaces.
Main Website URL
Directs to: https://www.fusionparty.org.au
Linktree Social Directory
Directs to: https://linktr.ee/fusionpartyaus
